XRG

Company: Accenture Song
Project Type: Website re-design

Abu Dhabi, 2025

XRG is an international energy and chemicals investment company launched by ADNOC in November 2024 to focus on lower-carbon energy solutions and drive global growth. It has an initial enterprise value of over $80 billion and aims to expand its portfolio by investing in the gas, chemicals, and energy solutions sectors to meet rising global demand and support economic development.


The website experience was redesigned by building on the existing design language, elevating it through bold typography and refined color adjustments to align the brand’s online presence with its goals and ambitions.

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XRG is investing at scale across the energy value chain to accelerate system transformation and drive growth.

The new online presence is defined by clean typography and a subtle use of colour. Imagery also plays a key role, giving the brand a futuristic look and feel. The Low Carbon mode reflects the company’s commitment to sustainability by extending this focus to the digital experience, optimising energy use, reducing loading times, and ensuring maximum efficiency.

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