Etisalat.ae

Company: Fjord (part of Accenture)
Project type: Digital tranformation

Dubai, 2017

Etisalat strives to be the most advanced telecommunication in the world. We joined the developers' team to reimagine the digital experience for their customers, bringing them the fastest connection 5G that the region has ever experienced. We transformed the brand to feel more attached to his story.

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A digital transformation project aimed at reimagining and repositioning Etisalat as the #1 telecom provider in the region.

The project reimagined the entire digital design language, introducing a fresh visual identity with new typography, color palettes, and carefully curated imagery. It also brought to life dynamic animations and intuitive interactions, while streamlining user flows to create a faster, simpler, and more seamless experience. These improvements were crafted to serve both B2C and B2B audiences, elevating usability and strengthening overall brand perception.

Etisalat DS

Fjord (Part of Accenture)

Dubai, 2017

Behind the scenes at the Etisalat Design Studio, the rhythm of creativity unfolds each day. It’s where the brother team comes together to balance vision with precision, moving seamlessly between brainstorming sessions, client meetings, and the fine details of design execution. From sketching first ideas to refining every interaction, the studio captures the energy of collaboration and the dedication it takes to transform concepts into meaningful digital experiences.

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Make it stand out.