Miinto.

Agency: Shape.dk
Project type: Mobile App UX/UI Design

Copenhagen, DK 2022

Miinto is a luxury e-commerce platform originally from Denmark, that spans across Nordic countries, Poland and Netherlands. Miinto has been growing with impressive speed over the last 12 years, and recently made a choice to enter the real future of shopping - mobile app shopping.

The Miinto app project was focused on the creation of the personalized mobile experience, aligned with the company’s omni-channel strategy and its focus to provide the best fashion luxury mobile experience.

  • An image of Miinto Mobile App.

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  • An image of Miinto Mobile App.

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  • An image of Miinto Mobile App.

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  • An image of Miinto Mobile App.

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Connecting shoppers to thousands of boutiques and brands worldwide

This app experience is designed to take online shopping to the next level by offering a seamless, intuitive platform that brings together over 1,800 boutiques and more than 5,000 brands across 14 global markets. By enhancing discoverability, personalisation, and user engagement, the app empowers retailers to reach more customers than ever before, bridging the gap between local boutiques and a global audience, all in one place.

*Disclaimer: Video property of Miinto

App Wireframes

Mobile App Structure

UX Design

After conducting an initial review of the mobile app’s architecture, I proceeded to define the core features by outlining a detailed wireframe structure.

This process involved mapping out the overall user flow and ensuring alignment on key functionalities and interactions with relevant stakeholders.

Establishing a clear and agreed-upon framework at this stage allowed us to validate the user experience and interaction model early on, laying a solid foundation before transitioning into the UI design phase.

  • An image of Miinto Mobile App.

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  • An image of Miinto Mobile App.

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  • An image of Miinto Mobile App.

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  • An image of Miinto Mobile App.

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