Bang & Olufsen

Agency: Shape.dk
Project type: AR Mobile App

Copenaghen, DK 2022

Bang & Olufsen AR App is a creative universe that allows customers to fully customise their B&O products. Thanks to the app, customers are able to craft a product that genuinely looks, sounds, and feels like them.

  • An image of B&O Mobile App.

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  • An image of B&O Mobile App.

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  • An image of B&O Mobile App.

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  • An image of B&O Mobile App.

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Reimagining how we experience sound at home through an immersive and Intuitive AR journey.

Through a refined approach to design and user interaction, this work elevated the overall AR experience by improving both usability and aesthetics. By focusing on intuitive spatial navigation and immersive visuals, the project helped users better understand and interact with audio placement in their environment, ultimately enabling them to experience sound at its full potential. The result was a more engaging, seamless, and visually compelling AR journey that significantly enhanced the user experience and the product’s emotional impact.

*Disclaimer: Video property of Bang & Olufsen

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