Peroni Italy

We paid tribute to Capri and the effortless luxury of Italian coastal living—la vita al mare—by launching Peroni Nastro Azzurro’s most ambitious campaign to date. At its heart was a cinematic short film starring Irena Musilova as an Italian starlet seeking to escape the spotlight and rediscover the simple pleasures of life by the sea. Among her Caprian friends, she finds a sense of nostalgia and effortlessly embraces their refined, carefree lifestyle.

The campaign began with a series of short-form documentaries spotlighting real stories from the people of Capri, anchoring the brand in authenticity. The ATL rollout spanned cinema, OOH, print, and digital, with embedded branding that echoed the visual language of luxury—elevating Peroni’s presence across every touchpoint.