Expo 2020 Dubai

2020

Dubai, UAE

The Digital Brand Guidelines is a living document that will provide guidance on how to use the brand elements of Expo 2020 Dubai.

It is developed to govern the rules of Expo 2020 Dubai's visual digital identity and assist with its implementation. The guidelines cover the brand's key components: logo, colour, language, typography, graphic elements, grids, Ul elements and imagery.

It should be used by all of those working with the brand in order to present a consistent look and feel across all digital applications.

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Designing a Global Digital Journey: The Official Visitor Platform for Expo 2020 Dubai

Tasked with shaping the digital experience for one of the world’s most anticipated events, I led the design of the official visitor website and mobile app for Expo 2020 Dubai.

These platforms served as the first point of connection for millions of global visitors, blending intuitive UX with a visually rich interface inspired by the Expo’s themes of innovation, sustainability, and culture. 



From real-time wayfinding to dynamic content and interactive features, every detail was crafted to elevate the visitor journey—before, during, and after their time at the Expo.

The result was a seamless, immersive digital ecosystem that brought the magic of Expo 2020 to users’ fingertips.

*Disclaimer: Video property of Expo 2020 Dubai

Visitors Website + Mobile App

Website link

Dubai, UAE

The Expo 2020 Mobile App combines many experiences in one, allowing the visitor to be connected with the Expo at all times.

A Map indicates all the pavillions locations and their waiting time to be always up to date and don't wait in a queue.

The personalized experience brings closer and closer every visitor to know more about each culture by sharing the experience throughout the entire visit. The Mobile App combines games, maps, personalized avatars, and allowing all notifications you can be always up to date with the latest show or event.

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  • Image of Expo 2020 Dubai.

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  • An image of Expo 2020 Dubai.

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